Tasked with catering a work event and no idea where to start
Overwhelmed by corporate catering? Learn the provider types, what questions to ask, and how to find the right fit for your work event.
You've just been given the job of arranging catering for a work event. Maybe it's a small team lunch, a client dinner, or a large conference. Either way, you're probably wondering: do I hire someone to do the whole thing, or just supply food and drinks? Where do I even find someone? What's the difference between all the options out there?
The tension at the heart of this task is time versus control. You can hand the entire event to a full-service caterer and step back, or you can stay hands-on and source elements separately. Neither is automatically right—it depends on your event's size, your budget, how much you want to delegate, and how much the final experience matters to your employer's reputation.
The catering landscape is wider than you might think
When people say "caterer," they often mean one thing. In reality, the market breaks down into several distinct roles, and knowing the difference is your first step.
Full-service catering firms handle the whole package: menu design, food prep and cooking, staff, service, setup, breakdown, and equipment hire if needed. They're used to corporate events and understand timings, dietary needs, and professional presentation. This is the "hand it over" option.
Food suppliers and meal prep specialists focus on providing the food itself. They may design menus and handle delivery or pickup, but service and setup fall to you or someone else. This option suits small to mid-sized internal events where you already have space, basic equipment, and perhaps a colleague who can supervise.
Independent chefs and culinary freelancers often work on a per-event basis, sometimes partnering with you to design something custom. They're typically more flexible than large firms but less equipped to manage logistics.
Contract catering companies work with regular clients—offices, schools, hospitals—on standing arrangements. If your firm has weekly team lunches or monthly meetings, this might be your model.
Food truck operators and pop-up vendors bring a different energy and work well for informal outdoor events or late-afternoon functions.
What separates a basic quote from a realistic one
When you first approach a caterer, you'll get wildly different answers depending on what you ask. "How much per head?" is too vague. The price changes based on:
- The type of event (lunch, dinner, cocktail, breakfast)
- Menu complexity and ingredients
- Headcount and location
- Setup and service requirements
- Equipment hire (tables, chairs, cutlery, glasses)
- Staffing (servers, kitchen assistants)
- Timing and preparation demands
A good caterer will ask you detailed questions before quoting. If they don't, that's a red flag. They want to understand what success looks like for your event.
Start with what you actually know
Before you contact anyone, nail down the basics:
- Date and time: Not just the event date, but what time service should start and end. Catering logistics depend on this.
- Location: On-site in your office? Off-site venue? This affects their staffing and equipment costs.
- Headcount: Rough number is fine; they'll confirm closer to the event.
- Event type and tone: Is it a working lunch where people eat while standing at their desks? A sit-down dinner to impress clients? A casual team celebration? The caterer's approach changes completely.
- Dietary needs: Vegetarian, vegan, halal, gluten-free, allergies—get a sense of what's needed so you don't waste time on quotes that won't work.
- Your budget range: You don't need an exact figure, but "under R200 per head" versus "R500+" determines which providers make sense.
Walking into the search with these answers means you'll ask better questions and providers will give you realistic quotes.
Finding the right fit
A few types of providers work well for first-time corporate catering hunters. Look for established catering companies with experience in events your size—they've done this countless times and have systems. Check whether they're registered with the relevant health authority and can show you references from similar work events. Ask whether they offer flexibility on menu design, because cookie-cutter packages rarely impress.
On Strove, you can browse verified catering providers in your area, read reviews from other corporate clients, and request quotes from several at once. This speeds up the comparison and takes the guesswork out of vetting someone new.
Don't overthink this stage. The goal is to find someone who understands corporate events, has availability, can work within your budget, and will ask you smart questions about what you're trying to achieve. That conversation is where confidence starts.
Common questions
- What's the difference between a full-service caterer and a food supplier?
- A full-service caterer handles everything: menu design, cooking, delivery, setup, service, and breakdown. A food supplier delivers prepared food but leaves service and logistics to you. Full-service suits events where you want minimal involvement; food supply works for smaller internal events where you can manage the rest.
- What should I tell a caterer in my first message?
- Give them the event date and time, location, rough headcount, the type of event (lunch, dinner, etc.), and your budget range if you have one. Mention any major dietary requirements. Providers use this to decide if they're a fit and to give you a realistic quote.
- How early should I book a caterer?
- For small internal events, a couple of weeks is usually enough. For larger corporate dinners or client events, six to eight weeks ahead is safer, especially if the date falls during peak season. Always ask the caterer when they prefer to be booked.
- What questions signal a caterer who really understands corporate events?
- Good questions include: Are your staff uniformed and professional? Can you customise the menu? What's your backup plan if someone's allergic reaction surfaces on the day? Do you provide equipment like tables and cutlery, or do I source those? Providers who ask these things back to you are usually reliable.
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