Media liaison & press releases
Guides to finding, vetting and booking the right media liaison & press releases provider.
Choosing a PR person for a small business without a big budget
Read the guideChoosing someone to handle a bad-news story before it spreads
Read the guideDIY outreach vs hiring PR: what each realistically gets you
Read the guideHow to check a PR practitioner actually has the media contacts they claim
Read the guideQuestions to ask a PR person before you pay a retainer
Read the guideSigns a PR “guarantee” of coverage is a red flag
Read the guideTurnaround to expect between hiring PR and seeing coverage
Read the guideVetting PR help for a crisis vs for building coverage over time
Read the guideWhat PR and media liaison should cost, and what “coverage” really means
Read the guideWhat to brief a PR person so your story is one a journalist opens
Read the guide